A solid option if you’re already using RE
The product is used to process online donations. It does a good job but could be made better with more user and customization options.
Overview
What is Blackbaud Online Express?
With Blackbaud Online Express' online fundraising & donation software, users can create unlimited donation forms and send and track email communications. Plus, this simple, smart, cloud-based tool is integrated with the Fundraising and CRM solution, Blackbaud Raiser’s Edge NXT®.Blackbaud Online…
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What is Blackbaud Online Express?
With Blackbaud Online Express' online fundraising & donation software, users can create unlimited donation forms and send and track email communications. Plus, this simple, smart, cloud-based tool is integrated with the Fundraising and CRM solution, Blackbaud Raiser’s Edge NXT®. Blackbaud…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Blackbaud Online Express?
With Blackbaud Online Express' online fundraising & donation software, users can create unlimited donation forms and send and track email communications. Plus, this simple, smart, cloud-based tool is integrated with the Fundraising and CRM solution, Blackbaud Raiser’s Edge NXT®.
Blackbaud Online Express enables users to create and send mobile-responsive emails.
- Reach constituents quickly with pre-designed, mobile-friendly email templates created specifically for nonprofits
- Create appealing emails with a drag-and-drop editor, where users can add, remove, or revise content on the fly
- Make sure a message creates an impact by targeting emails to distribution lists created in Blackbaud Raiser's Edge NXT
- Track the progress of online initiatives with instant insight into how communications are performing
- Remove barriers to online engagement with step-by-step instructions to help create forms
- Save time with pre-designed, mobile-friendly form templates created specifically for nonprofits
- Add forms to existing website with HTML copy-and-paste
- Keep an organization's online branding consistent with forms designed for the organization
Blackbaud Online Express Competitors
- Boardable
- DonorPerfect
- morweb
Blackbaud Online Express Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Boardable and DonorPerfect are common alternatives for Blackbaud Online Express.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Blackbaud Online Express are from Small Businesses (1-50 employees).
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February 11, 2019
Start emailing your donors today
My non-profit uses Blackbaud Online Express to send donation request emails, membership renewals, and informational emails about upcoming events. Event emails work particularly well because we can use Blackbaud Online Express for tickets and registration as well. We basically use the software as our main tool for email marketing and communication. We no longer reply on Constant Contact for our email communication to members and donors.
- The tool provides strong reporting regarding email engagement (who opened, clicked, etc).
- The email tool is extremely easy to use...it requires little training and everyone in our office feels comfortable with it.
- It integrates well with our database of donors and members, allowing us to better track past email engagement.
- I find the interface to be a little confusing and awkward sometimes, especially at the beginning.
- There is no merge field available for emailing.
- A/B testing for emails is timely....there's no easy for testing the effectiveness of emails.
- Our monthly membership program has seen an increase due to a more consistent email marketing campaigns through Blackbaud Online Express.
- We also have seen better engagement with our direct mail campaigns because our email marketing is now able to supplement the direct mail.
- I feel like we have a better understanding of our members and our interactions with them due to Blackbaud Online Express's ability to track interaction.
Constant Contact definitely has more bells and whistles when it comes to email campaigns but we found it to be more complex than we needed. Blackbaud Online Express has the right combination of simplicity, ease of use, and features needed to be successful with our email marketing.
February 08, 2019
Start emailing today
Our marketing team uses Blackbaud Online Express as our email marketing tool to get the word out about upcoming events and programs. We also use it for event registration because this feature integrates so well with the email marketing tool. The tool allows us to be more organized and strategic about how to email our members.
- Sending emails is so easy and intuitive.
- The ability to include event registration within email marketing is a huge plus.
- The tool integrates very well with our database of members, allowing us to track and manage members who are engaging with our emails.
- It does not have a lot of additional, more complex emailing options that may be a larger organization would desire. For example, there is not an easy way to do A/B testing with emails.
- I wish that creating follow up emails for people who opened the original email was a little easier. There still does not seem to be an easy way to do this.
- Merging fields in emails is not possible; at times it would be nice to have this feature.
- We have seen a steady increase in our program and event participation since we adopted the use of Blackbaud Online Express.
- Our email engagement has improved as we are now better able to target members who are receptive to emails.
- The use of email marketing with Blackbaud Online Express complements well with our direct mail campaigns.
Blackbaud Online Express has the features and tools that best suit my organization. We do not need all of the additional features that Constant Contact has; they would most likely go unused and would add unnecessary complexity.
October 25, 2017
Online Express: A Long Way to Go to Catch Constant Contact
We are a non-profit conservation organization. We use Online Express to informational and fundraising emails to our members and supporters. We use it for our statewide communications. We also have six centers in different locations around the state. Those centers use it to let local members know of events and programs. We also use it for membership renewals and to supplement our direct mail fundraising.
- it provides quick and relatively comprehensive data about who opened, clicked and reacted to our emails.
- It allows us to automatically record transactions made via email to Raiser's Edge. In other words, if someone makes a donation via Online Express, that information is recorded automatically in our data base.
- We recently moved from Constant Contact for our emails to Online Express. Except for the couple of examples I previously gave of what Online Express does well, it underperforms Constant Contact in every way.
- Its user interface is clunky and hard to manipulate; it seems as if it were designed when the Internet was in its infancy and not updated since.
- It is extremely time consuming to randomize and divide email lists for split-testing.
- With Constant Contact we could easily increase our open rates dramatically by simply re-sending our emails the next day to the people who had not opened them. It is extremely cumbersome to do that with Online Express.
- Online and phone support is slow, wait times are long, and when you finally get a person to talk to or chat with, they often don't know how to solve your problem. And they are annoyingly cheerful about it! It's as if they don't realize that they weren't any help.
- OE's online email signup form allows visitors to our website to sign up only for our one basic email list. Unfortunately we have six locations and need separate lists for each of those centers.
- It is difficult to tell. We making the transition from Constant Contact to online express in August. Our end of year fundraising is about to start. We expect it will make it easier to track our donors' and members' actions, which is why we bought into it.
We chose Online Express because it was bundled with a Raiser's Edge upgrade, and because we hope it would let us manage online donations and memberships more easily. We still expect that to happen. But in every other way, it underperforms Constant Contact. It is harder to create and design emails. It is harder to find answers and solutions to problems. OE's data reporting seems better but it is less meaningful because with OE it is harder to split-test and re-send emails.